It's a call to arms for the people of a new generation of banking to fix the current broken financial and political system and MOVE THEIR MONEY from one of the Big 4 - JP Morgan/Chase, Bank of America, CitiBank, WellsFargo - to a local main street community financial institution (bank or credit union).
The brilliantly produced video brings in clips from news media and syncs them with the movie "It's a Wonderful Life." to produce a riveting tale of the "too big to fail" banks being upheld by the government while main street community financial institutions struggle. It's a sad story. And one Kasasa is here to change, with your help and Arianna's inspirational words:
The idea is simple: If enough people who have money in one of the big four banks move it into smaller, more local, more traditional community banks, then collectively we, the people, will have taken a big step toward re-rigging the financial system so it becomes again the productive, stable engine for growth it's meant to be. It's neither Left nor Right -- it's populism at its best. Consider it a withdrawal tax on the big banks for the negative service they provide by consistently ignoring the public interest. It's time for Americans to move their money out of these reckless behemoths.
Let's return to a time when people could actually rely on their financial institution to be stable, a time when customers get something back for their money, a time when banks took a customer-centric approach and gave you options. Here's to a new way to bank.
Thank you Arianna.